Supply and demand are the basics of the economy. What makes an object, idea, or something valuable is less supply than its demand, so its rarity. This simple principle makes things valuable. Our attention works in the same way. The more similar things we interact with, the lower their value, perceptual or cognitive wise.

The example of the eggs above indicates this.

The blue egg next to the other eggs easily draws our attention as it was obviously different from the others. However, gaining attention is no longer as easy as in this example.

In this period of time, when people interact with so much content, it became even more difficult to gain their attention.

One Good Work is a poster design company established to provide solutions to this problem.

It focuses on one work with one message to create the most meaningful impact in the shortest time.

It simplifies, clarifies, and aims to create contrast.